Friday, October 06, 2006

hurray! the day just got bigger...

...43 hours, to be more exact
Yahoo! and OMD (OmnicomMediaGroup) released the "It's a family affair" report, based on a worldwide poll of 4.500 Web users. The most interesting finding of this report is that people live around 43 hours/day (when adding the time spent on various activities).
16 hours a day together with media devices and technology - that should be a sign! People today spend most of their time listening to music and communicating (instant messenger, e-mail, internet, blogs, mobile phones...).
We think marketers should take this into account: it's great to know these things about consumers! Bottom line?
There are a few words to remember: interactivity, technology and multitasking.
see more here.


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