flaunt your individuality and your designer skills...
Following the example of the Mongolian barbeque - a historical practice involving soldiers and swords preparing their "personalized" food during feasts - Puma decided to offer its customers a somehow similar experience.
Only this time involving shoes - that can be "cooked" the way you want them (rare, well done, with a touch of spice, totally colorful etc.). You just have to choose the ingredients (shoe components) and mix them up in order to create your personal shoe, custom-designed and truly delicious! When you're finished, Puma'll take your order for home delivery.
We like this site because it's a good example of interactive advertising - and because we can spend many many hours creating beautiful shoes :)
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