this is a post dedicated to...

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1. advertising people in general (we live in a world of interactivity): "Tell me and I will forget; show me and I will remember; involve me and I will understand" - says Confucius on learning methods (and right he is!)

2. planners: "A moment's insight is sometimes worth a life's experience" - Thomas Fuller

3. creatives: "Creativity is allowing onself to make mistakes. Art is knowing which ones to keep" - Scott Adams

4. and clients (:)

"I can't understand why people are frightened by new ideas. I'm frightened of the old ones" - John Milton Cage

"Great ideas often receive violent opposition from mediocre minds" - Albert Einstein.