Monday, January 08, 2007

take a piece of my...


This is a very smart ambient advertising move for Clear anti-dandruff shampoo, made by Lowe&Partners in Kuala Lumpur. You gotta love the concept: by taking a "dandruff flake" out of the woman's hair, you remove 10% of her problem. Nice and to-the-point.

via direct daily.


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