scared of the dentist?

...good!

In an attempt to make kids and their parents more familiar with the Colgate Smiles kids' toothbrushes, German agency Jung von Matt came up with a nice idea. They thought of putting some big, comic-book style smiles on the faces of dentists - with the help of surgical masks. The thought is nice - but don't you think some of these smiles are a bit creepy?

via direct daily.