Wednesday, August 02, 2006

a moment of thinking...

Just a few days ago were talking about bags and it seemed obvious this medium was a bit
over-used, still it looks like advertisers are not giving it up in the next future (the idea above was to place an image of the new Foschini bags in transparent satchels).
While this concept still holds a piece of innovation, the Colgate ad on soda vending machines isn't so lucky. How come it's THE EXACT SAME IDEA (both visually&textually) as in the Perlodent ad (see it here), only placed in the upper side of the fridge?


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