Monday, June 26, 2006

one company, two brands...the same execution

innovative is not so innovative anymore

Blend-a-med offered the street a new look when it branded the zebra stripes in Poland to demonstrate its product, Whitestrips. But if the pedestrians thought it was cool - or interesting - we know better.

The "zebra medium" has already been a bit overused...see the social campaign for protecting pedestrians and also the Mr. Proper one (both above)... But the strange fact is that Mr. Proper and Blend-a-med are both Procter&Gamble brands. could this be possible? Okay, one was done in Germany (Mr. Proper) and the other one in Poland (Whitestrips), but still...

A bit disappointing.

Via creative brain.


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