fighting for a good cause...

...winning

Nike and Adidas are fighting in the guerilla marketing sector and the score is a tie. Looks like both of them have the guts and the creativity to do great things. And we really like these two brand new ideas.

The first one (via billboardom) is a Nike Run transparent billboard, while the second one - a giant shoe box (via coolpicking) - attracts people in Amsterdam's recently opened Adidas Original concept store.

Good job guys!