it's a scream!

friendly furs

These ads are part of a social campaign for Accao Animal, a Portuguese animal rights organisation. In order to make their point, they're showing these cute pets that are used for making furs instead of more hard-to-get wild animals with expensive skins.

The idea behind the story is that some of our favourite pets are cruely killed in order for us to show off some new fur coat or shawl. Very good art direction together with the emotional message.

Via houtlust.