never let it go

IWC Schaffhausen Big Pilot's Watch

One of the biggest swiss watch manufacturers, International Watch Co. Schaffhausen, came up with this ad creep idea for their Big Pilot's Watch. They made all the straps in the airport buses look like this great watch, so that people can test it on their wrists.

A good watch is an essential tool for the busy type, but an exceptional watch like this one is the finest accessory one could ever own. Just by squeezing your wrist inside you get a complete makeover. And you never feel like taking your hands off it again!

With this kind of watch, it's a bit more bearable to think that "time flies".

via Ads of The World.