breaking rules!

puzzled?

Direct Marketing Efforts are more efficient than ever. And they're cuter than ever, too. DDB Germany came up with this one for Pattex superglue. We're talking a "Ming vase" puzzle that the consumer gets to fix, with the help of a tube of Pattex.

This kind of an action shows a lot of trust in the product and it's funny for the receiver, too.

Via creative brain.