Tuesday, May 23, 2006

breaking rules!

Direct Marketing Efforts are more efficient than ever. And they're cuter than ever, too. DDB Germany came up with this one for Pattex superglue. We're talking a "Ming vase" puzzle that the consumer gets to fix, with the help of a tube of Pattex.
This kind of an action shows a lot of trust in the product and it's funny for the receiver, too.


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