bottled-up energy

attack of the splash

Since the birth of the "no-time" generation, everything has had to be fast and to the point. Why sleep for a few hours when you can get all that energy in a 250 ml can? The day doesn't have enough hours anyway, so that's why energy drinks are the cool substitute right now.

But even so, there's niche marketing around. Profound thinkers & philosophy adepts might try the Kabbalah power drink (via junkfoodblog), while Nelly fans might want a taste of his Pimpjuice (via bevnet.com). Both drinks have a good positioning, and special features, too: "Kabbalah water" for the first and a green neon glow for the latter, 'cause "pimpin' ain't easy". Or at least that's what they say.