good luck...

...or maybe just good reading

A very talented team of people working in a very talented agency from Sao Paulo, Brasil, came up with a cute and intelligent idea of alternative advertising. They "lost" some wallets in strategic places and let them be found. The text inside told the "founder" that now that they have a wallet, they should also learn how to fill it up - by reading the Economia Notebook, belonging to the Estadao periodical.

Involving and inspirational!

Via creative brain.