Monday, May 22, 2006

good luck...

...or maybe just good reading
A very talented team of people working in a very talented agency from Sao Paulo, Brasil, came up with a cute and intelligent idea of alternative advertising. They "lost" some wallets in strategic places and let them be found. The text inside told the "founder" that now that they have a wallet, they should also learn how to fill it up - by reading the Economia Notebook, belonging to the Estadao periodical.
Involving and inspirational!


Anonymous Anonymous said...

Really amazing! Useful information. All the best.

1:14 AM  
Anonymous Anonymous said...

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2:43 PM  

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