light junk

eat junk, stay slim

This is an innovative mag ad for McDonald's, presenting their new light menu. Keeping fit'n'healthy is a big issue nowadays and the restaurants, be they classic or fast, try to keep up with it. Of course, at first it might have seemed strange for places like Mc Donald's or KFC or Burger King (and so on...) to offer salads or healthy food. But now, more and more people accept it as a fact and they're at the top of the request.

Could it be that fast is getting slower?

Via marketing-alternatif.com.