Pepsi audio posters
Yes, the Canadian Pepsi Access campaign is now in your ear! All you have to do is get connected to the subway poster by using a set of earphones and you're on your way to a great experience!
We salute the "interactivity" concept provided by these posters, although there might be a little problem in there: some people might not want to share the same headphones with everybody else!
Keep improving.
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