engaging service

custom design for your luggage labels

Dutch company KLM offers its customers an interactive service - designed to make their lives a little bit more pleasurable and to make them experience the brand (you choose the order...).

By offering them the opportunity to design their luggage labels, KLM is also offering the chance to have recongnizable and cool luggage. Clients can personalize it with family photos, crazy pictures or they can choose from a range of images already selected by the airline.

And who wouldn't want to have a plane pic attached to their bag? ...

Anyway, it's a good idea and it's engaging. At least for the Dutch passengers, which are the only ones that can benefit from this idea for the moment.

via guerilla-innovation.