Friday, May 26, 2006

good vehicle...

...and killer idea
A French ad creep idea that aims at preventing road killings. This social ad says "7000 pedestrians killed in Europe each year. Think about it when you're driving". White cloth seeming to cover a body was placed on the road in the form of a zebra crossing, in order to attract attention and deliver the message in a dramatic way.
Good thinking.


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