a very...

...eco-cool initiative

I'm wondering...are you by any chance chewing on bubble gum at this moment? Yeah? OK...and what are you planning on doing with it afterwards? Throw it away?

Good! But you might be surprised to find out that chewing gum can now be recycled. Designer Anna Bullus invented Gumnetic - an innovative material made from used chewing gum and bio resin. And she used Gumnetic to create the Bubble Gum Bin, which collects raw material - in the form of discarded chewing gum - in order to use it for other bins with the same destination.

Pretty cool? We think so. And imagine all those gum-free shoe soles...

via Inhabitat.