I'm on Duracell

...energy to the maxx

This is a nice idea for Duracell - placing the batteries on long-distance rides.
Good brand communication and the cars look funny, too :)

via advertka.ru.

P.S.: I also like Duracell joining forces with Superman (for the Superman Returns premiere) - see it on their site. Who else could be the a better match for the super-long-lasting hero?