Wednesday, October 25, 2006

the human brain...and sweets!

want some?

Yeeeay! We're talking about our favourite subject - candies - again! Here's the news: it seems that colours affect how much we eat. A recent study made by Brian Wansink, a professor of marketing and nutritional science at the University of Illinois at Urbana-Champaign, discovered that the way food is displayed and the way it is coloured can have a great impact on the quantities we ingest.
Just an example: adults offered 6 different colours of flavoured jellybeans mixed together in the same bowl ate 69% more than when the colours were separated.
Wansink says that people eat with their eyes, and their eyes trick their stomachs. Even more, when we see varity on a table, we tend to eat more.
That's an interesting finding for all of you who are on a diet, of course - but it's even more interesting for advertising and marketing people!

via science daily.


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