you know you're an addict...

...when you do this!

A super-interesting guerrilla campaign from Chile, done by Perfil BTL Santiago for the Instituto Nacional de Torax - a medical institution concerned mainly with cardiovascular and respiratory diseases.

Aimed at heavy smokers, this campaign convinced them they are sick by placing "cigarettes" on the streets. When they were picked up, their inside was in fact a flyer saying: "It seems you don't only need a cigarette, but also help. Quit smoking therapies".

via direct daily.