the incredible Axe effect (for others as well)

...any similarities?

The Brasilian Axe effect- tunnel opening is pretty cool - but it seems to "resemble" a bit another ad creep idea for another product (see above). But then we could go on and talk about execution and impact.

Is it "the supremacy of the first" or "the glory of the best"? (this is the question...)

via open ads.