food for thought

on-the-go

Mc Donald's knows how to advertise its drive-thru. By carefully immersing into the consumer's environment, the french-fries-newspaper-columns point out the main benefit of the product: when there's no time, there's Mc Donald's.

That's a nice idea for an ad creep, and it gains points for being placed naturally in the medium.

via Ads of The World.