the coolest thing...

vanilla

cinnamon

berry

...since sliced bread

What do you do if you need some bread? You go out and buy some, of course! Or you can buy it via Internet, if you're lazy or want something special. Nothing out of the ordinary, yet. But what about an online bread shop that makes lucky draws to see who wins the bread or only sells to people that have been introduced by loyal customers?

Doesn't THAT sound funny?

Well, that's the case with recette, a Japanese shop with extremely delicious products (like the berry, vanilla or cinnamon bread pictured above) that has a limited production capacity, due to its great attention to details and extremely special recipes. So I guess making a "bread reservation" is really worth the trouble and the wainting.

Yummy!

via curious pig.