Monday, November 20, 2006


a new rabbit in town

An inspired PR move from Volkswagen at the opening of Kidrobot's new store in LA. The Dunny Edition Rabbit (above) was created to support the artist and to bring even more fame to the featureless, ready-to-customize vinyl toy, Dunny.
The outside of the VW - in glossy black - was covered with a repeating pattern depicting Dunny, while the interior had the same rabbit on the seating surfaces, combined with green accents.

Car customizing seems to be the "it" thing right now, although it has really gotten a bit boring lately. But we like this one (we have a special thing for Dunny:))and we think it's nice to sometimes try things that are "at the intersection of pop art and auto culture"*.

*from the VW press release

via auto blog.


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