Pluto gets the boot

where's my star?

Pluto is no longer considered a planet - see here why. Therefore, we're only left with 8 planets that rightfully deserve this title: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.

Having this in mind, Pedigree thought of using the new situation to its advantage. That's how the print above came up at TBWA/RAAD in Dubai. The copy says: "Pluto, we still love you". And the famous slogan "We're for dogs" cleverly changed to "We're for underdogs too".

It's a great ad: funny, cute and friendly.

via TWENTY FOUR.