Wednesday, August 30, 2006

Pluto gets the boot

where's my star?
Pluto is no longer considered a planet - see here why. Therefore, we're only left with 8 planets that rightfully deserve this title: Mercury, Venus, Earth, Mars, Jupiter, Saturn, Uranus and Neptune.
Having this in mind, Pedigree thought of using the new situation to its advantage. That's how the print above came up at TBWA/RAAD in Dubai. The copy says: "Pluto, we still love you". And the famous slogan "We're for dogs" cleverly changed to "We're for underdogs too".
It's a great ad: funny, cute and friendly.


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