get the feeling

see? shopping is for men, too

More and more brands are beginning to surround consumers with communication. Call it "ad creep", "innovative media" or out-of-the-box thinking, it all reffers to the same thing: getting your customer's attention in a different way than you used to.

Yamaha did a great job with this shopping cart, using one of the most lovely topoi ever:

the fact that boys will always remain boys (no matter their age).

We think a lot of guys had fun chasing these carts through the supermarket, pretending they're wild and free.