Wednesday, April 19, 2006

get the feeling

see? shopping is for men, too
More and more brands are beginning to surround consumers with communication. Call it "ad creep", "innovative media" or out-of-the-box thinking, it all reffers to the same thing: getting your customer's attention in a different way than you used to.
Yamaha did a great job with this shopping cart, using one of the most lovely topoi ever:
the fact that boys will always remain boys (no matter their age).
We think a lot of guys had fun chasing these carts through the supermarket, pretending they're wild and free.


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