cool hunting, trend watching&co.

I had a talk the other day with my friends. Some of them don't really understand what "cool hunting" is all about...so I decided to make it a bit clear-er :P
The way I see it, cool hunting/trend watching or whatever you'd like to call it is one of the best jobs in the world.

You just observe, encapsulate (in your mind or in a picture) and then tell the world about it! It's not about defining "coolness" or judging - it's just about being open-minded and crossing borders; it's about trying to offer, not to supress; it's about creating, not breaking.