do you see what I see?

scream and laugh

The common denominator in these ads is the surprise factor. First, pictures of Argentinian celebrities were placed on cars as sun protectors - of course, in the parking lots of cool clubs in Buenos Aires. Caught in the act by the Paparazzi magazine, perhaps?
Then, Playstation 2 came up with the idea of giving snap shot cameras to participants at the Games Convention. The cameras were pretty plain, with a small PS2 logo on the outside. But...well...the mistery was inside: the pre-exposed film featured creepy ghosts that "appeared" in the pictures.
A great idea, only revealed at the end: " The horror is closer than you think".

via adhunt.