Friday, July 14, 2006

on food again...

...only this time it's fast
Working hard in the "breakfast war", McDonald's created this interactive billboard that needed the help of an engineer to be built. Designed by Leo Burnett Chicago, the billboard was set in Wrigleyville and it consists of a sun dial in the shape of the McDonald's logo. Therefore, each hour of the morning, just up to breakfast, the shadow falls on one of the fast-food breakfast offers displayed on the board. You generally start with a coffee and finish off with a Big Mac, that is until noon, when you probably get a large menu to keep your appetite in place.
Too bad this idea only works on daylight, we are really curious to see how the evening menu looks like - McDonald's style.
Anyway, good idea and a great execution.

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