on food again...
...only this time it's fast Working hard in the "breakfast war", McDonald's created this interactive billboard that needed the help of an engineer to be built. Designed by Leo Burnett Chicago, the billboard was set in Wrigleyville and it consists of a sun dial in the shape of the McDonald's logo. Therefore, each hour of the morning, just up to breakfast, the shadow falls on one of the fast-food breakfast offers displayed on the board. You generally start with a coffee and finish off with a Big Mac, that is until noon, when you probably get a large menu to keep your appetite in place.
Too bad this idea only works on daylight, we are really curious to see how the evening menu looks like - McDonald's style.
Anyway, good idea and a great execution.
posted by bulina at 3:43 PM
4 Comments:
thanks, it's always great to get good feedback :) but remember, the only ones hotter than us workin' on the blog are you guys, watching us and being supportive
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I really enjoyed looking at your site, I found it very helpful indeed, keep up the good work.
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