cars, foam...

...what's missing?

Well, some ladies to wipe it off the windscreen, some would say! Although Gillette thought this could be put to a better use as a guerrilla action. Therefore, they placed a giant Gillette razor blade in gas stations and used it instead of the usual window cleaners.

Nice move in order to get consumers think of your product.

Done by Ogilvy&Mather Peru.

via creative brain.