Friday, July 07, 2006

cars, foam...

...what's missing?
Well, some ladies to wipe it off the windscreen, some would say! Although Gillette thought this could be put to a better use as a guerrilla action. Therefore, they placed a giant Gillette razor blade in gas stations and used it instead of the usual window cleaners.
Nice move in order to get consumers think of your product.
Done by Ogilvy&Mather Peru.


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