battle of the chocolates

discover your inner bloke/girl

Chocolates are more and more trying to capture niche markets and this creates a lot of buzz, just when we were thinking that choc-vertising was all about the feeling you get after a bite. In this story, 2 brands really stick out:

it's Yorkie - "not for girls" and Chick Chocolates - the name speaks for itself :)

The first is positioned as a non-girly brand, while the latter exploits the classic womanly "crave for chocolate". Though many consider this targeting a bit sexist, we find it interesting and out of the common. Which makes it good :)