Friday, April 28, 2006

battle of the chocolates

discover your inner bloke/girl
Chocolates are more and more trying to capture niche markets and this creates a lot of buzz, just when we were thinking that choc-vertising was all about the feeling you get after a bite. In this story, 2 brands really stick out:
it's Yorkie - "not for girls" and Chick Chocolates - the name speaks for itself :)
The first is positioned as a non-girly brand, while the latter exploits the classic womanly "crave for chocolate". Though many consider this targeting a bit sexist, we find it interesting and out of the common. Which makes it good :)


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